In the good old days of Web sites, the Webmaster was the critical component to success on the Internet. You paid what he asked and hoped you got the site you wanted. It didn’t always turn out that way though.
If you needed changes made, it sometimes took several days to get minor changes made. Finally, the site was ready for the world to see.
The Webmaster probably told you that he also did search engine optimization, or would at least submit your site to the search engines. Months later, you’re nowhere to be found on the search engines. The reason for this is actually quite simple.
HTML, the language of Web sites, was invented by a gentleman named Tim Berners-Lee. It came into being well before search engines. That makes sense when you realize the purpose of search engines is to find Web sites for you.
Unfortunately, it’s almost impossible to get a good search engine ranking with a standard HTML Web site because:
* HTML is NOT search-engine friendly. Optimizing an HTML Web site for the search engines is difficult, time-consuming and expensive.
* Google looks for relevant content, and lots of it. HTML was never designed to be a Content Management System, and adding lots of new content every day is extremely difficult and horrendously expensive.
WordPress To The Rescue!
WordPress was developed AFTER the rise of search engines and is an excellent Content Management System. That means that, even if you have your WordPress site developed for you, you will still be able to add content to it yourself.
WordPress Web sites are simple, easy and fast to design, once you know how. WordPress tools, called
“plugins” and “widgets” that you can download, extend WordPress and make it very powerful.
Developing and maintaining your own WordPress site is easily doable by the non-technical person, with the right training.
WordPress has many features, some of which you will use, and some you may not. Complete WordPress training covers ALL the elements of WordPress and allows you to go back and review sections that you might have missed or need refresher training on.
The most important training component is video. There is a lot of material to cover in WordPress training, and text documentation is not a good way to do that. People hate to read, especially pages of instructions.,WordPress video training is the best way. It involves multiple senses and makes learning both easier and faster.
Search engine optimization is built into WordPress. Google, for example, loves WordPress Web sites. In any page 1 Google listing, you are very likely to find that at least half, or more, of the sites listed on the page are WordPress sites.
How can you tell a WordPress site? Simple. Take the URL for the home page (the one usually ending in.com,.net or.org) and add “/feed” (without the quotes), and press Enter. If you get a page that looks like an article menu back, it’s a WordPress site.
That little identification trick also illustrates another powerful WordPress feature – a built-in RSS feed. RSS stands for Really Simple Syndication and is a way for people to get your site content without having to go to your site. If they subscribe to your RSS feed and use an RSS reader, like Google Reader, they can see anything that has been added to your site. Your new content is immediately sent to your RSS feed subscribers, automatically. This is another way to get traffic to your site.
If you are NOT using WordPress to promote your business on the Internet, you are missing out on a fantastic tool, and giving business away to your competition.
Take my advice and get some WordPress training today, and begin to dominate your market on the Internet.
The best WordPress Training is Simple WordPress How To. It is a 43-lesson video course covering all the WordPress features, PLUS a Member Forum for asking and answering WordPress questions and a host of free resources. If you take this WordPress Training at Simple WordPress How To, you will be ble to view the videos as often as you like until you have mastered WordPress. Get the business you deserve, check our training out today.